Xbox CEO Warns Console Market Needs Cheaper Hardware to Survive
Xbox's new CEO, Asha Sharma, says the console business is facing a hardware "crisis" and warns that the market needs to provide consumers with cheaper options if it wants to survive. In a new interview with Fortune, Sharma explained that soaring costs of components like memory and storage have broken the old pattern in which consoles launch at a high price and then become cheaper over time. Instead, she says the bill for a new generation of hardware could reach "thousands of dollars" for players, which she argues is not realistic for a mass audience.
Sharma says Xbox is working on "radically different business models" for its next console (currently known as Project Helix) to keep entry costs under control. In the interview, she discussed the need for lower‑spec machines, flexible payment plans, and deeper partnerships with telecom and hardware providers to give players more affordable...
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