TECH NEWS

Xbox CEO Asha Sharma Gives the Brand a Turbulent 'Reset'

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Credit: Microsoft

On Monday, Xbox CEO Asha Sharma announced a major restructuring of the brand, cutting about 3,200 roles over the current fiscal year as part of a "reset" of its gaming strategy. Sharma said the Xbox business is "not healthy" and that its margins lag far behind those of other platform and publishing businesses. She linked the decision to high costs, fewer consoles in use, and slower overall growth in Game Pass and multi-platform releases.

In the game development world, Sharma's reset plan includes:

  • Making the studios Compulsion Games and Double Fine Productions independent again, allowing them to keep their IP and catalogs.
  • Ninja Theory and Undead Labs have "entered terms to join new ownership," with funding and development hours focused on Senuaand State of Decay 3.
  • Mojang, creator of Minecraft, and King, creator of Candy Crush, will now report directly to Xbox leadership.

Sharma added...

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