X Is Making A Fresh Push For Live Video With New Creator Payouts

The company is setting aside $1 million to incentive creators to live stream on X.

Don't be surprised if you see more live streams on X over the next month. While live streaming isn't a new feature for the social network, it's not a feature you'd commonly associate with it. Now, the company has launched a live streaming command center called Live Studio, with tools creators need to go live more easily, along with new payouts to incentivize them.

In a couple of posts on X, the company's head of product has announced that it will be "rewarding creators who live stream by allocating $1 million" for them in the upcoming cycle. Nikita Bier didn't expound on how the payouts will be structured, but he said more details will follow. He did post a demo of the new live streaming command center inside Creator Studio, however, to show how it...

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