Writers are fleeing the Substack Tax

Substack, the once buzzy newsletter platform, is losing a new swath of writers to rival platforms most people haven’t heard of. Just last month, The Ankler, one of Substack’s most popular publications, left for a platform that gives it more control over its site. Others who havedeparted Substack within the past year voiced similar complaints and cite the platform’s increased focus on social features as well as a pricing model that puts a chokehold on their business.

Substack faced talent drain in 2024 linked to its platforming of Nazi newsletters, but now it’s not just the platform’s stance on hate speech that’s driving away creators.

Sean Highkin, the creator of the NBA-focused publication The Rose Garden Report, tells The Verge that he makes “significantly more money” after switching from Substack to Ghost last April. “When I first joined up, [Substack] gave me a big push...

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