World Cup Teams Are in a Race for AI Dominance

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The sheer scale of data being recorded at this summer’s World Cup is unprecedented. FIFA, the tournament organiser, will track around 150 million data points per match. Inside the ball alone, sensors monitoring IMUs (Inertial Measurement Units) will log 500 movements per second to trace the ball’s motion.

If that sounds excessive, Patrick Lucey can go further. “The thing with soccer is that there are more permutations (in a game) than there are atoms in the universe,” he says.

Lucey is chief scientist at Stats Perform, the data and AI company whose work underpins almost the entire global soccer ecosystem. Their statistics are used across every aspect of the modern game. It powers player scouting and multimillion-dollar fees for player transfers, helps coaching staff choose tactics and lineups, and devises corner and free kick routines. Players use it to negotiate contracts, broadcasters to entertain.

AInow enables data to be...

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