Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90%…
- Take-Two CEO Strauss Zelnick has explained why physical copies of Grand Theft Auto 6 come with a code in a box
- Zelnick said the company's business is "well over 90% digital"
- He adds that Rockstar priced the Standard and Ultimate Editions well and that "the pre-orders have been exceptional"
Take-Two CEO Strauss Zelnick has defended the publisher's decision to release physical editions of Grand Theft Auto 6 with just a digital download code in the box rather than a game disc.
During an investor Q&A session, Zelnick was asked to comment on Sony's plan to end production of game discs in January 2028. While the CEO didn't directly address the matter, he did suggest that a physical edition of GTA 6 won't matter because its business is over 90% digital (via Jason Schreier).
"Our business is well over 90% digitally distributed," Zelnick said. "It's already a digital business."
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