Wix is cutting 20% of its workforce as a strong shekel and AI competition squeeze the website builder from both sides
TL;DR
Wix is cutting roughly 1,000 jobs, about 20% of its workforce, in the largest layoff in company history. CEO Avishai Abrahami cited the strengthening Israeli shekel and the need to rebuild the company around AI-native roles. The stock has fallen more than 50% in 2026.
Wix is laying off approximately 1,000 employees, roughly 20% of its workforce, in the largest round of cuts in the company’s history. CEO and co-founder Avishai Abrahami announced the decision on 28 May in a message posted publicly on X and sent simultaneously to all staff. He framed the restructuring as a company-wide change driven by two forces: a currency mismatch that is making the company’s Israeli workforce increasingly expensive in dollar terms, and a fundamental shift in how software companies need to operate in the age of AI.
Wix employed 5,277 people at the end of March 2026, with more than 60% based...
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