With smart glasses, Meta holds all the cards but fails to play them well

Across New York City, London, and Washington, DC, ads for Meta’s smart glasses have been plastered over with satirical posters from activist groups. One guerrilla ad calls these “the biggest advancement in pervert technology since the trenchcoat.” Another transposes the words “mass surveillance predator glasses” over influencer Kylie Jenner’s face, calling her out for partnering with the company as a glasses ambassador.

The message of these ads is clear. These glasses may violate your privacy — and would you trust Meta?

Meta seems spooked. For so long, the company’s privacy efforts for smart glasses have essentially relied on a single LED light and a policy that could be summed up as “don’t be a jerk.” Unfortunately, plenty of Metaglassholeshaveemerged over the last three years, filming often-sexualized videos of others without their consent, sometimes with the LED disabled. In a recent conversation with The Verge, Meta’s VP...

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