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With Apple prices going up, this is the last chance to get a MacBook Neo at $590

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Apple is raising the prices of its products, including the MacBook Neo. For now, however, you can still buy one for $590 on Amazon during Prime Day. The MacBook Neo already starts at $699 on the Apple Store, but it appears other retailers have yet to raise their prices.

Memory prices have risen due to the surge in demand for artificial intelligence technologies. The higher device costs have affected laptops and tablets, including Apple products, leading to price increases on its online store.

Also: June Prime Day live blog 2026: Amazon deals on SSDs, TVs, laptops and more

As ZDNET's Lance Whitney pointed out, Apple has already raised the base prices on many of its products:

  • A basic iPad with 128GB of storage now starts at $449, up from $349.
  • An iPad Air with 128GB of storage now...

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