Winning the shelf before the sale: AI-powered demand predictions
By Anup Mishra, Co-Founder, Finifi
India’s fast commerce industry is expected to reach GMV of $10 billion+ in 2025 and grow at about 40% per year till 2030. At the moment, Blinkit has 45-46% market share, Swiggy Instamart 25-27%, and Zepto 21-30%, depending on the city and the metric. These three players combined have over 90% of the consolidated market.
The reason why this market is interesting in the realm of AI is that the demand problem is very specific. Every time a consumer searches for “shampoo” or “oat milk” on any one of these platforms, an AI layer determines which brands are first, which brands are out of stock and which brands are included in the personalised recommendations feature.
However, the bigger shift that nobody is talking about is Assortment Control. Platforms now decide what they show to consumers, be it seasonal, festive or even daily purchases.
At Finifi,...
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