Why your Amazon order confirmation emails have become so unhelpful

Earlier this summer, Amazon customers began noticing that emails related to their online orders looked sparse: Order confirmation emails didn’t name specific items anymore, and instead listed only item categories.

“Your Beauty item is confirmed!” an email about my retainer cleaning tablets read. Shoppers have posted other iterations of the redacted emails as well: “Ordered: 1 Hardware item,” “Your Drugstore, Shoes, and other items are here!” and “1 Nutrition & Wellness, 1 Wireless Accessories,” for example. The emails have clip art-style illustrations of general product categories, and a shopper has to exit their email and go to Amazon to see what item it’s actually referring to.

Complaints about the vague emails appear to have started in July; orders placed as recently as June contain thumbnails and names of the exact item purchased. Some shoppers are complainingto Amazon about the new system, saying the...

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