Why the rise of the dual audience poses fresh challenges for CMOs to keep the human connection alive
We have entered the dual audience era, according to Contentstack CEO Neha Sampat, who contends that over the last six to eight months it's become clear that brands and the people who work inside them are battling over how to keep the human connection alive.
What that means is that CEOs need to ensure people can do their best work, be creative, and use their judgment, while also having to deal with audiences of agents who now make up most of their website traffic. Sampat pitches that Contentstack has put a lot of time and thought into how they consult brands on how to support both, an idea she explored at the firm's recent user conference:
My talk was really about the importance of human connection and the importance of ensuring that people still feel like they're part of projecting what the brand should be about and creating that connection...
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