Why the next AI hurdle for websites is supporting agents
Ninety-seven percent of top websites aren’t ready for AI agents, according to research from BrightEdge, an AI-powered organic search provider. But these agents are here, and they are banging on your website’s door. Is there a way to let them in without rebuilding your website to meet their needs? BrightEdge says yes, and it has it.
BrightEdge says that for every 100 visits a site receives from human organic search, it receives, on average, 88 from AI agents, the bulk of which are from OpenAI. AI Agents have become digital assistants that help people get the information they need, including researching products, comparing options, and checking product availability. These agents don’t just hit your website once; instead, they often make multiple trips to your site to get everything they need for the end user. Says BrightEdge:
For digital marketers, that number [95% of agent interactions come from OpenAI] has a...
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