Why Small Businesses Need AI Marketing More Than Big Companies
There are two versions of marketing. One lives in dashboards, attribution models, and creative studios full of specialists. The other happens at eleven at night, at a kitchen table, when a bakery owner who has been on her feet since four in the morning opens an ads manager for the first time and tries to guess what a "conversion objective" is.
I've spent my career in the first version. I've spent most of that career building for the second.
Over the past decade I've worked on both sides of one of the widest divides in business. First I helped a food delivery platform expand across more than a hundred North American markets, with budgets and teams most companies will never see. Now I design AI powered marketing programs that reach millions of small and medium businesses. That vantage point has taught me something I want every builder of marketing technology...
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