Why settle? The Kindle Colorsoft is so cheap for Prime Day that it no longer makes sense to choose the Kindle Paperwhite
I've covered the ereader space for decades and watched as the industry struggled to make usable color E Ink displays. The early displays were slow, with low contrast and faded colors, and were roundly rejected by those who happily scooped up and held onto monochrome ereaders like the iconic Kindle Paperwhite.
One ereader changed all that, and now the Amazon Kindle Colorsoft, which we called "the fastest, smoothest e-reader we've ever used," is on sale for Prime Day for $159 in the US and £154.99 in the UK for the 16GB model.
• Browse all early Prime Day deals at Amazon
Here's what makes these Prime Day prices more remarkable: the Colorsoft is, in the US, just $35 more than the Kindle Paperwhite, and about £20 more than it is in the UK. So basically, the cost of two or three Matchas to switch up from black and white to...
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