Why PR is Experiencing a Renaissance and How it Influences AI Search Results
PR has always been the problem child of the marketing mix. The reason is that you cannot measure it. No one can count how many leads the PR department brought in, or how many became sales. The performance marketer comes in with the cost per lead, the paid-ads professional shows conversion rates, and the PR specialist brings a folder full of press cuttings and talks about reputation.
The industry admits this, too. Two in five communications specialists say that their main success metrics are the number of publications and reach. It means they measure how much work gets done, but not what it actually achieves.
So, it’s hardly surprising that PR budgets are often the first to be cut in a crisis. Let’s be honest — PR isn’t seen as having a direct impact on sales.
What has changed
In 2026, PR is having a renaissance worldwide, and the reason...
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