TECH NEWS

Why is Apple asking me to pay more for Big Tech’s AI obsession?

https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STK071_ACastro_apple_0003_a30fb2.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200

Tim Cook recently said price increases were “unavoidable” and described the company’s pricing as “unsustainable.” The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the AI industry, which is not surprising. RAMageddon has already come for your desktop PCs and gaming consoles. The Xbox has seen its price climb nearly 25 percent depending on the model, and Nothing even canceled an entire phone launch. Apple is just the most recent to jack up prices and point the finger at AI.

The price hikes are “basic economics,” says Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon University’s Tepper School of Business. As the tech industry has raced to win the AI war, “the...

Copyright of this story solely belongs to theverge.com. To see the full text click HERE

Read more

https://images.axios.com/AIwD0KmVmRoIqpCFRXZsg8AbBuQ=/0x0:1920x1080/1366x768/2019/01/11/1547166725357.jpg

Source: the Trump administration is close to allowing Anthropic to restore access to Fable 5; limits could be lifted as soon as this coming week

Sponsor Posts Fast, affordable law for startups — Soxton automates startup legal so founders can move faster and sleep better. We handle incorporation, advisor, employment and commercial contracts. Join the waitlist for early access! Stop vibe coding analytics — Equals AI turns questions about your business into auditable spreadsheet models and dashboards.