Why HG Insights is betting on Contextual Intelligence to make agentic AI useful for go-to-market teams
HG Insights, a provider of Revenue Growth Intelligence, understands that agentic AI works best when the underlying data it uses is as accurate and complete as possible. But it’s not just about more data; it’s about putting context around that data to help go-to-market teams achieve real outcomes.
Companies invest in agentic AI initiatives, but many struggle to see any tangible business outcomes. According to HG CEO Rohini Kasturi, fragmented data and insights are among the major challenges such companies face. Everyone can build an AI agent, but it’s the Contextual Intelligence behind those agents that helps a brand stand apart and achieve real outcomes.
What exactly is Contextual Intelligence? It starts with connected data, a solid data foundation that provides a unified view of markets, accounts, and buyers, including everything about a company, its technology, spending, merger and acquisition news, funding news, competitors, etc., and tracks changes over time.
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