Why even the biggest brands have low AI readiness
“AI readiness” tends to be used as umbrella phrase to describe the different range of activities that businesses need to carry out to get value of generative AI and minimize any associated risks.
AI readiness therefore takes into account everything from having the right data foundations and governance in place to supporting AI literacy among staff to establishing ethical guardrails.
Founder of AAAnow.
One area where businesses – including even large brands – are collectively not ready for AI is ensuring their brand is visible and faithfully represented across Large Language Models (LLMs) and in responses from associated AI tools like ChatGPT, Gemini and Claude.
The outside-in view
Too many large companies have a digital estate that contains content that is outdated or contradictory. Because AI tools base their responses on the content they find, brands risk AI tools giving out misinformation or misrepresenting their brand, products or organization.
Similarly,...
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