Why disconnected customer data is becoming enterprise AI’s biggest roadblock
By Sameer Narkar, Founder & CEO, Konnect Insights
Enterprise AI spending is growing. Faster than most IT budgets have grown in a long time. The boardroom question has moved from “do we invest in AI?” to “why isn’t it delivering?”, and the answer, more often than not, isn’t the model. It’s the data sitting underneath it.
This isn’t a volume problem. Enterprises have more customer data than they know what to do with.
Every support ticket, social post, CRM entry, call recording, and review generates a signal. The problem is where those signals end up, in separate platforms, bought by separate teams, at separate points over the last decade.
That’s how most customer tech stacks got built. A helpdesk here because support needed one. A social listening tool because marketing asked for it. A CRM from one vendor, analytics from another. Each purchase made sense at the time. Collectively, they’ve...
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