Why detecting deepfakes is structurally harder than building them, and what it will take to close the gap

By Ankush Tiwari, Founder and CEO, pi-labs

Somewhere in India this month, a man is watching a video of himself say something he has never said.

The voice is his. In the video he is recommending an investment scheme, and thousands trust him precisely because he has spent years telling them which schemes not to trust. This is roughly what happened to Ankur Warikoo.

In 2026 the Delhi High Court restrained unknown defendants from using his likeness through AI, and ordered Meta to pull the URLs within thirty-six hours. Note what the court had to assemble: no dedicated deepfake statute, so personality rights, trademark law, and a John Doe order against defendants nobody could name. An improvised remedy, built after the damage.

Warikoo is one of the lucky ones, a public profile, a legal team, a court that will hear him. The 47% of Indian adults hit by an AI...

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