Why Businesses Should Experiment With Quantum Computing Now

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Research Feature

The economic value of enabling technologies like quantum computing emerges when early users explore and test potential applications.

Avi Goldfarb and Florenta TeodoridisMay 07, 2026Reading Time: 13 min

Summary:

Companies shouldn’t wait until quantum computing technologies have reached maturity to invest in them. As an enabling technology, quantum ...

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Executives tracking the latest news about quantum computing might conclude that with technical milestones still to be reached, the prudent approach is to watch and wait before investing. But that overlooks what other, bolder companies recognize: Quantum computing is an enabling technology, and user organizations have a critical role to play in shaping how it will create value.

Headlines about new chips, qubit (quantum bit) counts, and error correction suggest that the key question is whether quantum computing has reached the point where it can outperform classical computers on practical problems. This framing leads to...

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