TECH NEWS

Why Agency Growth Tactics Fail on Stalled Products

Every agency has lived this version of the story. A client signs a retainer to "fix growth." The engagement starts strong — quick wins, cleaner funnels, better creative. Then the curve flattens again. The client asks the question that ends many relationships: why isn't this working?

The honest answer is usually not about the work. It is that the stall the client described was never a problem the retainer could solve — because the break was in a different layer than the one being repaired.

After months of reading public postmortems of stalled products — twenty so far, classified by where the break actually happened — I have stopped treating "stalled growth" as a single condition. It is at least six, and each one asks for different work from an agency.

Six Layers, One Flat Line

Funnel.Arrival and conversion. The layer every retainer is built to fix, and occasionally...

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Six Layers, One Flat Line

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Anthropic and OpenEvidence to offer free medical AI to doctors in about 100 countries