Who decides what runs on your website?
In May, WordPress shipped the most consequential release in its history. Version 7.0 brought AI into the core of the CMS platform for the first time, and the people who built it made a choice that's easy to miss in all the noise about the feature itself. They left it switched off.
The infrastructure is in the codebase, but nothing reaches an AI service until the site owner connects a provider and turns it on. Upgrade a site and walk away, and it behaves exactly as it did the day before.
The on-switch was handed to the person who owns the site, not flipped on their behalf.
It's worth sitting with how deliberate that was. The team had just shipped the most powerful capability the platform has ever carried, and the posture they chose for it was opt-in, plugin-based, with nothing injected into anyone's site automatically.
In an industry that...
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