Who buys into agentic commerce on the buy side? Dedicated followers of fashion, according to ASOS
As seen on diginomica passim of late, there’s been an increasing level of debate around the reality of agentic commerce. Every Financial Services players is in, as are most of the major retail powerhouses.
But on the buy side, users don’t seem so sure, and everyone agrees that while the future might be agentic, right now it’s only been adopted by a small minority.
So, who is likely to buy into agentic commerce? According to José Antonio Ramos Calamonte, CEO of UK online retail champion ASOS, a man who by his own admission is “very passionate” on the topic, it will be those who follow fashion and want to be on trend:
I think that the people that are really going to enjoy that more is not the true fashionistas. Normally the true fashionistas know exactly what they want. The people that are really going to love it are...
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