Where’s the iPhone 18? Here’s Why Apple Didn’t Reveal a New Standard iPhone

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The Apple Sept. 9 event revealed a new lineup of devices, including new Apple Watches, the new iPhone 18 Pro and the first foldable iPhone Duo, with one glaring omission: The standard iPhone 18 was nowhere to be seen. Apple didn’t comment on the absent phone, but rumors say it will come early in 2027 — and there are several reasons why the company would delay its entry-level model to next year.

It’s a pivotal moment for Apple. The event was the first for new CEO John Ternus, who started his role on Sept. 1, and we’re learning in real time whether he plans to stay the course his predecessor, Tim Cook, set or take Apple in a different direction. The foldable iPhone Duo is a bold foray into a niche subset of phones that sell a fraction of the flat iPhones that make up the bulk of...

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