When you wish upon an agent - how Salesforce AI is making dreams come true for Make-A-Wish

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Being told that your child has been diagnosed with a critical illness is the news that no parent wants to hear, but inevitably that’s the scenario facing hundreds of families each year.

It’s in such tough times that Make-A-Wish comes into its own, a charitable organization dedicated to making childhood dreams come true. As Jamie Dormandy , UK COO, explains:

Our wish is to re-build hope and resilience in those hardest of times for families, those darkest of times. Whether it's being a princess for a day, whether it's meeting your favorite sports star, whether it's having the weekend of your life at a Disney park, wishes re-build hope in the future, allow children to dream again, and create joyful moments with families that are really irreplaceable.

Seeing the impact of a wish, seeing a child going going from a situation where things are being taken away and life is...

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