When confusion reigns, trusted vendors must guide their SMB customers
Cybersecurity for smaller businesses often suffers by being either underpowered or too complex. This tension can be challenging to resolve for small IT teams that may lack an in-house cyber expert. Understanding the problem is not the same as understanding where the solution lies.
Effective SMB protection demands that vendors lead their customers through a clear onboarding process – and offer practical and transparent guidance during incident response engagements.
Without trusted partnerships like this, SMBs may struggle to optimize the way they use security products and services. They may find it difficult to explain incidents to insurers and regulators. And they may fail to learn from threat events in a way that can help to build long-term resilience.
Complexity is everywhere
These challenges are important not just for SMBs themselves to overcome. As they make up over 99% of all private sector companies in Europe and North America, small and...
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