What's next for Philips Hue? Executive Marco Merolla says AI will change 'the way you can enjoy the system and…
It's been a busy week for the team at Philips Hue. At its annual showcase event in Berlin, the company unveiled not just a new series of smart lights (including some particularly stylish additions to its Liane series), but also a whole new approach to AI, which it's using to take the complexity out of creating bespoke automated lighting setups specifically for your home. No more tinkering with toggles and timers — just tell the app what you want your lights to do and when, and the software will handle the rest.
This isn't Philips Hue's first foray into AI. In 2025, the brand introduced an AI assistant that allowed users to describe a lighting scene and would then either find a match in the library of presets or create a new scene from scratch if nothing suitable existed.
Earlier this year, it also launched SpatialAware for the Philips...
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