What we learned about how to achieve ROI with AI - context, craft and culture
Not surprising — 85% of knowledge workers now use Artificial Intelligence (AI).
Quite surprising — only six percent of executives can point to clear, organization-wide return on investment (ROI). That gap is the whole problem, and as token usage climbs and licensing bills multiply, it’s growing.
When transformation stalls, many IT leaders instinctually blame the models or go hunting for a sharper algorithm.
But as ‘customer zero’, rewiring how more than 13,000 Atlassians plan, decide, and deliver, we’ve hit on a deeper truth — context, craft and culture, not models, are your competitive advantage.
AI transformation is a leadership, culture, and architecture problem. If you want to close that six percent gap, you have to rethink what enterprise context actually means, how you capture it, and how you lead your people through the shift.
We laid out the full playbook — including our biggest missteps — in our new report, ...
Copyright of this story solely belongs to diginomica.com. To see the full text click HERE
