What the Founders Who Dared to Start Actually Have in Common
Every founder story looks inevitable in hindsight. The garage, the first customer, the pivot that changed everything. But if you strip away the mythology, the founders who make it past the early years tend to share a handful of unglamorous habits. None of them are about being fearless. Most of them are about reducing the cost of being wrong.
This piece looks at what the data says about starting a company, and what the people who dared to start did differently.
The odds are real, but they are not the whole story.
Let's start with the uncomfortable numbers. According to the U.S. Bureau of Labor Statistics, of all private business establishments born in March 2013, 79.6% were still operating one year later, 50.6% after five years, and only 34.7% after ten years.
A wooden "Open" sign hanging on a shop door
Read that again: roughly half of new businesses...
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