What Running Search Across Hundreds of Storefronts Taught Us About the Elasticsearch Fork

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We recently came within one hire of putting a full-time engineer on a job that didn’t really need a person at all (and no, this is not an AI-replacement story).

On-site search is one of those features that ends up getting treated as solved long before it actually is. It’s in every industry, from healthcare portals to SaaS platforms to internal documentation to media libraries. Anywhere your users or customers or partners need to find something inside a site, product or catalogue, some version of it exists. Call me biased, but in our world—e-commerce—the failure mode can be especially fast and irrevocable. A shopper types a few letters and, in this day and age, expects the right product before they finish the word. When that works, they convert. When it doesn’t, they leave and buy it somewhere else. Often, the store doesn’t know why. It’s a silent exit that’s...

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