What Kind of Chief Purpose Officer Does Your Company Need?
Summary:
The chief purpose officer (CPO) role is a relatively new addition to the C-suite but growing in popularity. A recent study of CPOs finds ...
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Many companies today declare a corporate purpose and subsequently find that translating it into strategy, culture, and daily decisions is difficult. Underlying that challenge is a critical question: Who will ensure that a purpose commitment is operationalized?1
In response, companies seeking to institutionalize purpose are creating a new executive role. Cisco, Deloitte, Virgin Atlantic, and others have appointed chief purpose officers (CPOs), signaling that organizations are increasingly recognizing the need for dedicated leadership of these efforts. (See “What Every CPO Must Do .”) Our study of 56 of these emergent leaders reveals that individuals can take markedly different approaches to the role, depending on how purpose is...
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