What Five Years in Banking Taught Me About Building Consumer Apps
When I left fintech to build a children's mobile app, everyone assumed it would be a step down in complexity. Banking products are serious. Children's apps are... cute.
They were wrong. But the assumption taught me something important: the skills that make you dangerous in a regulated, high-stakes environment are exactly the skills that consumer product teams are missing. And vice versa.
I spent five years leading product in financial services — at VTB and Sber, two of Russia's largest state banks — before moving to Riki Family, a mobile app built on one of the world's most widely distributed animation IP. Here is what crossed over, what didn't, and what I would tell any PM making a similar transition.
What banking gets right that consumer apps ignore
1. Metrics that actually mean something
In banking, every metric has a consequence. A 0.3% drop in conversion on a loan application...
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