What does "Wi-Fi" stand for?

Wireless Fidelity

Wireless Frequency

Wide Fidelity

Choose wisely! The correct answer, the explanation, and an intriguing story await.

Here's the story behind it

Wi-Fi: the name that never stood for anything

Millions of people and even plenty of tech textbooks will tell you that Wi-Fi is short for "Wireless Fidelity." It isn't. Wi-Fi is not an acronym, and the name doesn't mean anything at all.

The story starts in the late 1990s. The IEEE published the 802.11 wireless networking standard in 1997, and the faster 802.11b revision was finalized in 1999, which topped out at 11 Mbps on the 2.4 GHz band.

The tech worked, but nobody was going to ask for "IEEE 802.11b" compatibility at a store. That's when the Wireless Ethernet Compatibility Alliance (WECA) started to look for something consumers could remember, so in 1999 they hired branding agency Interbrand.

Interbrand is known for coming up with commercial...

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