What do you mean my new smart scale is ‘built for GLP-1 users’?

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A few days ago, I walked into the basement of a midtown gym. Smoothies and healthy snacks were passed out. Fresh from a group workout, sweaty fitness influencers (and some less sweaty tech reporters) sat in a semicircle on some patchy leather couches and recliners. We were all there to get our hands on a smart scale. But not just any smart scale. We were there for the Withings BodyFit, a smart scale marketed as “built for GLP-1 users.”

That claim stuck out because, for all intents and purposes, the $280 BodyFit scale is a budget, wellness-focused version of Withings’ more premium $500 Body Scan scale. As in, it has a...

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