TECH NEWS

Welcome to the neighborhood - how the latest incarnation of Bed, Bath and Beyond really came about

I have been scorned with fun e-mails and blood letters about the name changes.

Now I’m feeling guilty. The speaker is Marcus Lemonis, CEO of Neighborhood Intelligence, the latest name for what used to be Bed, Bath and Beyond, and an entity whose raison d’etreI openly queried last month. It seems Lemonis has had a bit of a rough time all told.

That being so, I’m open to changing my mind so I welcome him drilling down into more detail about this latest development in omni-channel retail, Let’s see if it’s a pitch that will cause me to think again.

New readers start here - after a long period of decline, US homeware firm Bed, Bath and Beyond finally went into receivership, only to be revived as a brand last year, something which Lemonis now claims was never intended to be along term thing: