Welcome to AI's second act – applied AI rewards operational context, not bigger models
For the world leaders and tech visionaries gathered at VivaTech 2026, there’s more than the usual cause for optimism about artificial intelligence. From the European contingent taking center stage at the event (and from Celonis in particular), the message is unequivocal: we now have the key to unlocking meaningful AI value.
The first act of AI was a story of building: models that reason, write, see, and code, growing more capable by the month. It has been extraordinary to watch the explosion of innovation and use cases. Never before has so much intelligence been available so cheaply. Organizations can access powerful models from multiple providers, generate content in seconds, and automate tasks that seemed impossible only a few years ago. Yet many still struggle to translate that intelligence into measurable business outcomes. The challenge was never building smarter models. The challenge was putting them to work.
But building the...
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