'We wanted to create a new ID, a new look, and a new over-ear headphone for a different purpose' — I talked to Beats about the new Beats 360, and after trying them I love the smart customization options as much as the sound
Beats has been making over-ear headphones since 2008, when the original Beats Studio launched, and the Studio line has remained central to the brand ever since. The Studio Pro aren't going anywhere, but the new Beats 360 are something different entirely.
Beats calls them "the next chapter" of its headphones story — and after spending the past few weeks with the 360, that confidence doesn't feel misplaced. These aren't just the Studio Pro with a new coat of paint; instead, they represent an entirely new direction for the brand.
"We wanted to create a new ID, a new look, and a new over-ear headphone for a different purpose," Oliver Schusser, Apple's VP of Music, Sports, and Beats, told me.
That idea is baked into practically every part of the 360. Beats set out to build much more streamlined headphones that are designed to move with you throughout the...
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