"We’re not hiding how things work, we’re expressing it" — I sat down with Jake Dyson to talk radical product design, and why your favorite vacuum and hair dryer look like nothing else on the planet
Whether it’s a vacuum cleaner, a hand dryer, an air purifier, or a fan, Dyson products rarely look like anything else on the market — and that’s particularly apparent at the company’s campus in Malmesbury, southwest England, where images of recent launches decorate the walls like modern art. The sprawling complex, in a particularly beautiful patch of Wiltshire countryside, is home to Dyson’s global Research, Design and Development (RDD) center, and the Dyson Institute, where students from around the world study while working alongside engineers on live projects. I visited the center to meet the company’s Chief Engineer Jake Dyson — son of founder Sir James Dyson — and learn more about the company’s approach to design.
Jake Dyson didn’t join his father’s business immediately; instead he set up a workshop and made a name for himself in the world of industrial lighting. Sitting in his office, I asked whether...
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