We Have to Talk About the Crisis Communication in the Digital Age
In an era of always-on communication, a company’s crisis communication strategy has to be a real-time one. It cannot be otherwise in the digital age, where any single person has the ability and wherewithal to damage a business's hard-earned reputation with a single social media post. The scourge of unverified claims can wreak havoc with a company’s public image in the time it takes to come up with an official statement. That can have global ramifications in an interconnected world.
In fact, an inability to respond within 24 hours is very likely to create distrust in the people about the brand and business in question, according to some. You could even say that social media is the pillar of crisis communication in the digital age. There are several reasons why it may be so.
- Crisis communication has to be in 24x7 mode to be successful.
- In times of a...
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