'We definitely are also analog people': WiiM's CEO talks to us about developing its first soundbar, Dolby Atmos FlexConnect, why it doesn't support Apple AirPlay 2, and balancing digital audio expertise with analog output
WiiM is one of the most interesting companies in the audio world right now, breaking out in the last couple of years in no small part thanks to capitalizing on Sonos' disastrous app update, and the company's quieter period since.
In that time, WiiM went from offering add-on boxes for traditional hi-fi, to launching sleek integrated streaming amps, to launching its own wireless speakers and subwoofer, starting with the WiiM Sound, to unveiling its first soundbar.
Ahead of the soundbar's launch, I spoke to WiiM's CEO, Dr. Lifeng Zhao, about the decisions the company made in developing the soundbar, whether WiiM has a signature sound profile, and what it means to offer "simplicity" in the context of these products, among other topics.
Lifeng Zhao is the Founder and CEO of Linkplay Technology Inc., and a technology entrepreneur with deep expertise in connected devices and audio/video networking....
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