We Built an Internal Developer Platform. 80% of Devs Stopped Using It After Three Months.
I pulled the Google Analytics data on a Thursday afternoon, mostly because I was preparing a slide deck for the engineering all-hands to celebrate our Q2 platform adoption.
The numbers were brutal.
In month one, we had 140 unique engineers log into our new Internal Developer Platform (IDP). They clicked around the catalog, generated a few scaffolded services, and generally did the things you do when leadership tells you a new tool is the future of the company.
In month two, that number dropped to 52.
By month three—the week I was pulling the data—we had exactly 28 unique users. Most of them were on my team (the platform team), checking if the IDP was still running. A full 80% of the engineering org had tried our "Spotify-like" developer experience, quietly decided it was worse than what they had before, and gone back to copy-pasting Dockerfiles from legacy repositories.
We...
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