We all hate ads on today's smart TVs, but a report says they're a big part of why TV prices haven't had to rise as a result of the memory crisis — so if you're upgrading your set for the World Cup, say thanks to advertisers, I guess

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  • TV component costs are rising, squeezing already thin margins
  • A report says advertising in smart TVs has helped avoid price rises
  • It also says fierce retailer competition has helped keep prices low

The price of nearly everything electronic has rocketed in recent months, with one particular exception: TVs. And a new report says that there's good news and bad news about that.

The good news is that TVs really have bucked the trend for ever more expensive electronics, which has been ideal for everyone looking for a new World Cup TV.

The bad is that it's because TV firms are keeping prices artificially low as they pivot to making money from advertising on your screens instead.

That's according to market research firm Omnia (via Digitimes), which says that North America provides a particularly clear example of the trend. Because the competition between retailers is so fierce in the...

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