Waymo's Monthly Membership Seems Like A Bad Deal

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You'll pay way mo' for a lot less compared to the competition.

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Waymo — the Alphabet-owned driverless taxi service which has seen a rapid expansion in recent years — is rolling out a new rewards program today.

The service is called Waymo Premier, and it promises priority pickups along with a 10 percent in-app rebate applied to future rides. Subscribers will also get fee-free cancellations, though only up to five a month. Lastly, Premier gives subscribers the chance to be among the first to use Waymo in new cities as the service expands, which is certainly one way to reframe the concept of paying to beta test those new coverage areas.

The asking price for all of this is $30 a month, and that's where Waymo Premier feels like it's jumping the shark. Uber One, the loyalty service for Waymo's human-driven competitor, is only $10 a month...

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