Watch out — these are the phishing scams experts say are most likely to catch your workers out

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  • Kaspersky finds AI and technology-themed phishing lures achieved the highest click rates, reaching 45% in testing
  • Healthcare, compliance, promotions, and HR messages also proved highly effective at deceiving employees
  • Researchers found regular awareness training can dramatically reduce phishing susceptibility across organizations

Phishing emails are notorious for often working exceptionally well, but which ones are the most effective? We all know that these lures need two things: A) to carry a sense of urgency; and B) the idea that the victim will either miss out on something or suffer material troubles.

But no two emails are alike, and some campaigns prove to be more successful than others.

Security researchers Kaspersky set out to learn which themes work best, and which fail, to give businesses better insight into the biggest risks lurking in the depths of their employees’ inboxes. To do that, they analyzed anonymized voluntary provided data from their Phishing Simulator....

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