Walmart’s CEO rules out personalised pricing, including by its AI assistant

Walmart will not use a shopper’s income, shopping history or urgency to charge them more, chief executive John Furner said in a letter to customers posted on 25 September. The pledge also covers Sparky, the retailer’s AI shopping assistant.

“I want to tell you where we stand: We price the product, not the person,” Furner wrote.

The letter comes as Walmart rolls out digital shelf labels, which let stores change prices from a central system. Roughly 2,300 Walmart US locations already used them in March. The labels should be chain-wide within a year, Walmart said at the time. Some shoppers, consumer advocates and lawmakers have raised concerns about the labels, the Associated Press reported.

Three commitments

Furner set out three commitments. Walmart does not set prices based on who a customer is or the time of day, and will not start. Its shopping tools, Sparky included, will not...

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