Walmart won’t hike prices based on your shopping history, CEO says
Walmart CEO John Furner is pushing back on concerns that the retail giant could use digital shelf labels to employ dynamic pricing.
by Emma Roth
Sep 28, 2026, 4:44 PM UTC
Photo by Marcin Golba/NurPhoto via Getty Images
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Walmart says it won’t change product prices based on your personal information or the time of day, as reported earlier by The Wall Street Journal. In a letter to customers, Walmart CEO John Furner writes that the company’s switch to digital shelf labels is meant to save store associates time, rather than dynamically change prices.
“Your income, shopping history, urgency or what we think you could pay won’t change the price,” Furner writes. “And whether you’re buying groceries or electronics on a...
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