'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer
Lionel Messi is, without doubt, a living legend of the beautiful game. The striker was the star player of the Argentina team that won the 2022 World Cup in Qatar. Beloved by fans and admired by fellow players around the world, he's a popular and likeable personality, who many consider to be the greatest footballer of all time.
That popularity is what OpenAI must have been looking to harness when it signed Messi up to help promote ChatGPT ahead of this year's World Cup, which is taking place across Canada, Mexico, and the United States.
Unfortunately, it doesn't seem to have had much idea what to do with him; or at least that's the impression I got from the company's latest Instagram reel:
Apparently, Messi is going to "explore how AI can help fans experience football in new ways throughout the tournament season." So, this first clip of him...
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