Verizon Debuts Discounted Plans for New Subscribers to Attract Carrier Converts
In addition to introducing its new Verizon Shine loyalty program on Tuesday, Verizon has added two new plans to its lineup that offer incentives for customers who switch to the carrier.
The Simplicity plan costs $45 per line, but switchers who bring their number to Verizon pay $30 per month. For that, you get unlimited data, roaming in Canada and Mexico, 10GB of fast mobile hotspot data, and satellite texting.
That's just $5 more than Verizon's entry-level Unlimited Welcome plan, but with a key difference. Verizon differentiates Unlimited Welcome from its other tiers by capping 5G speeds. Only the Unlimited Plus and Unlimited Ultimate plans enable the fastest 5G Ultra Wideband speeds. The Simplicity Plan gets faster data in areas where 5G UW is available.
Verizon is pitching the Simplicity plan as a simpler option -- it includes only connectivity, and customers can add optional perks such as streaming or...
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